How many apps can be published in Huawei AppGallery, Google Play, App Store: restrictions and opportunities for developers
31 Aug 2025
In the era of rapid development of mobile technologies, developers are looking for new platforms to distribute their products. Huawei AppGallery is one of the largest alternatives to Google Play, especially relevant in the context of limited access to Google services on Huawei devices. In this article, we will consider whether there are any restrictions on the number of applications that one developer can publish, and what nuances should be taken into account when posting content en masse.
At the moment, Huawei AppGallery does not set an explicit limit on the number of applications that one developer can publish. Developers - both individuals and companies - can create and publish multiple applications if each of them meets the platform requirements.
Here are the key points to consider:
What you need to publish:
Register a developer account (individual or corporate)
Create an app in AppGallery Connect
Upload the APK and fill in the details (description, screenshots, categories, etc.)
Specify the business model (free or paid)
Pass moderation (usually 1-5 days)
Possible restrictions:
Quality and uniqueness: Huawei may reject applications if they are considered duplicates, spam, or violate the rules.
Moderation: Each application is reviewed, and if it does not meet the safety or content requirements, it will not be published.
Monetization: in the first year, there is no commission for in-app purchases (except for games), and from the second year - 10-15% depending on the category.
If you plan to publish a series of similar applications (for example, UI demos, mini-games or themed utilities), it is better to think through their differences and value for the user in advance - this will increase the chances of approval.
How many games do indie developers have on average on the Apple and Google Markets?
There are no exact statistics on the average number of games per indie developer on the App Store and Google Play in open sources — the platforms do not publish such data directly. However, we can draw some rough conclusions based on market trends:
Rough estimates
Most indie developers publish from 1 to 3 games. This is due to limited resources, time, and difficulty of promotion. Some studios release 5-10 games, especially if they use templates or quickly clone mechanics. Rare cases — 20+ games, most often this concerns hyper-casual developers working on volume.
Platform features
- Google Play is more accessible for publishing, so indie developers often start there and can have more games.
- The App Store requires strict moderation, which limits the number of releases and requires higher quality.
- The App Store requires strict moderation, which limits the number of releases and requires higher quality.
- AppGallery Market Estimates. Most indie developers have 1-3 games. This is because AppGallery is an additional platform where ready-made Android versions are often transferred. Developers with a hypercasual focus can have 10+ games, especially if they use templates and automation.
What influences the number of games
- Level of automation (e.g. using Unity templates)
- Having a team or working alone
- Goal: monetization, portfolio, experiment
Conclusion
Huawei AppGallery provides developers with ample opportunities to publish applications without strict limits on quantity. However, success on the platform does not depend on quantity, but on quality, originality and compliance with moderation requirements. Developers should pay attention to the uniqueness of each product, competent design and a strategic approach to promotion. This will not only allow you to pass moderation, but also attract the attention of the audience in the rapidly growing Huawei ecosystem.
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